Geico's Business Model

I heard a Geico ad on the radio a couple of months ago. It was short - sweet - memorable. In fact, I memorized the bullet points intending to put it in a post later that day (but forgot about it as soon as I got to work).

I haven't thought of Geico in 2 months! But I just saw a billboard and, bingo, remembered the ad (it's amazing how that works):

The Geico Business Model:

• Save customers money

• Provide exceptional service

• Make it easy to obtain Geico online

• Keep Geico's business model a secret

Now, either I waste too many brain cells hoarding useless minutia, or, Geico put together an ad that made a connection with me...it was easy to remember - and it made sense.

They want to save me money. Not a bad thing.

They want to give me excellent service. A very good thing.

They make it easy for me to find them. Also good, as most of us have the attention span of a...well...a blogger.

Nice job Geico.

Now, maybe I can use the same kind of common sense to make a connection with a job-seeker.

Let's see....

1. I can't save them money, but I can potentially help them earn more money.
2. I can deliver exceptional customer service.
3. I can make it easy for them to find me online.
4. Well, 3 out of 4's not so bad.

Check out Geico's blog, HERE.