I heard a Geico ad on the radio a couple of months ago. It was short - sweet - memorable. In fact, I memorized the bullet points intending to put it in a post later that day (but forgot about it as soon as I got to work).
I haven't thought of Geico in 2 months! But I just saw a billboard and, bingo, remembered the ad (it's amazing how that works):
The Geico Business Model:
Now, either I waste too many brain cells hoarding useless minutia, or, Geico put together an ad that made a connection with me...it was easy to remember - and it made sense.
- Save customers money
- Provide exceptional service
- Make it easy to obtain Geico online
- Keep Geico's business model a secret
They want to save me money. Not a bad thing.
They want to give me excellent service. A very good thing.
They make it easy for me to find them. Also good, as most of us have the attention span of a...well...a blogger.
Nice job Geico.
Now, maybe I can use the same kind of common sense to make a connection with a job-seeker.
- I can't save them money, but I can potentially help them earn more money.
- I can deliver exceptional customer service.
- I can make it easy for them to find me online.
- Well, 3 out of 4's not so bad.