Tuesday, January 31, 2023

Twitter is a Case Study in How NOT to Lay People Off

We thought we'd never forget 2020. Then came 2022 and the layoffs. Then came 2023 and the massive layoffs. 

I don't think there's ever been a point in my career where I've had so many friends unemployed. It is mind-boggling. It wasn't too long ago when recruiter's were getting giant offers and there were fewer recruiters than there were great opportunities. Welcome to 2023. 

We're only 31 days in to this new year, and I don't think there's much more that could happen in the next 11 months that would surprise me. 

Speaking of surprises...THIS is not the way to lay off your workforce. 

Hopefully there will be case studies in grad schools across the globe that point to this point in time and say, "We can do better." 

#twitterlayoffs #twitter 

Wednesday, June 22, 2022

My good friend Jaydon Maehs recently LAUNCHED Sailboat Marketing (no pun intended) ~ and I'm very excited for him and for those people & companies he'll be serving as he helps individuals and orgs build meaningful relationships with people and the brands that are important to them.

Bottom-line, Jaydon's expertise is the difference-maker when it comes to effectively engaging your audience and increasing brand awareness or building effective marketing strategies (for starters).

You'll be reading about this guy one day in #FastCompany (I ain't lyin') so you might as well see what all the fuss is about and engage #SailboatMarketing today.

Check out Jaydon's thoughts on why Sailboat Marketing exists: https://lnkd.in/gUihhGfu

And then check out his site here: https://sailboatmktg.com/

Then, remember to text me when you read about him in #FastCompany so I can say, "I told you so."