Friday, March 23, 2007

Brand YOU with a Blog

Our favorite conductor posted a nice reminder today for the soon-to-be college graduates, titled, Brand You with a Blog.

Has it really been 10 years since the infamous "Brand Called YOU" cover hit the front page of Fast Company? Wow.

So much has been said in the recent past about the negative impact on one's career with regard to inappropriate blog-material, it's easy to understand why our May grad's might be a bit blog-shy (even though I don't really think they are).

I'm in the process of writing an article about this topic that will be posted in a soon-to-be-announced recruiting newsletter (no, it's not my personal newsletter - but if you are a recruiter, you won't be able to miss it once it hits). But being passionate about this topic (Brand), I wanted to point all May-Grads to Sansone's post.

Like it or not, you've been building a brand for the last 4-6 years.

Now the question is whether that brand is going to help you land the job of your dreams.

Or not.

Ride the brand,


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