How To: Taking Awareness to the Next Level on the WOMMA site. Here's one piece I really liked and it made me think of the job-seeker community:
Surprise drives WOM. People talk about surprising things. A recentJob-seeker: what is it about you that drives people to investigate who you are? What are you doing to drive the buzz about YOU?
buzz campaign by Freestyle Interactive and Ammo Marketing scattered oranges in the streets of major cities for the launch of "The Godfather: The Game". The surprise element -- walking to work and seeing oranges everywhere -- drives people to investigate.
It could be make all the difference in the world. Or, at least in your next job.