Thursday, July 20, 2006

Shaping the employer brand, Stevie Style

Steve Rothberg ( was recently quoted in Kennedy Info's Recruiting Trends newsletter as saying,

"Every interaction your organization has with prospective employees matters. Each moment of truth shapes how your employer brand is perceived in the labor market, and if a blog is done right, you will be able to communicate with potential employees on a regular basis simply because you are willing to put yourself out there."
Man, I love this quote! Stevie "Wonder" Rothberg, you are singing my song! Our company is focusing it's efforts on improving the "candidate experience" and I completely agree with you - it comes down to every single interaction because those are the moments that define the experience for the candidate.

Preach it bro,


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