Thursday, March 15, 2007

Married to Wireless

A new study by the EIAA reports that 37% of European wireless users regularly visit social networking sites - no shocker there. In fact I expected that number to be higher.

The study also gives us a clear picture of how this wireless addiction impacts our workstyle:

83% of this user group regularly use news websites (ditto for me)

79% use banking and finance sites (yep, me too)

70% use technology sites (si')

39% visit recruitment sites or look into jobs online (the horror...)
The research highlights that their total weekly internet use reaches 17 hours or 10% of their week.

Wow, when you look at it that way it gives you a whole different perspective. They are wed to wireless for 10% of their week, and you've got to consider that a large percentage of their hours during that same week are spent in sleep!

Yikes ... wonder where my % would land?

So, what are you doing with wireless?


*** Update:
According to mP, social networks now account for 6.5 percent of all Internet visits. Yep, a big chunk of those 17 hourse (mentioned earlier), are obviously spent on MySpace. By the way, MySpace is still the Big Daddy, and they still have 8x the market share of their closest competitor - Facebook.

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