Wednesday, December 06, 2006 goes Wireless

News Corp.'s (NYSE: NWS) MySpace, the wildly popular social networking site, is reportedly lining up yet another big deal. The deal is expected to put MySpace on Cingular's mobile phones, thus allowing the millions of MySpace users to access the site wirelessly.

While users can currently access MySpace via Helios, a joint venture of Earthlink (Nasdaq: ELNK) and SK Telecom (NYSE: SKM), this deal has the potential to be a game-changer.

Not only does it make sense for MySpace's largely younger user base, who are usually heavy mobile phone users, but it makes sense for MySpace as well.

With the site's advertising revenues being relatively puny compared to its user base and site traffic, the wireless move offers a chance to increase user stickiness, as well as boost advertising, movie, and music sales, as subscribers might want to stream the content to their phones.

source: Motley Fool's Stephen Ellis

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