Tuesday, October 31, 2006

5 Million Cell Phone Shoppers ... a job for every shopper?

Interesting post on the Compete blog about the particular bent of internet users to research products online before they purchase. One product of particular interest to me (and any T-Mobile employee) is the cell phone.

Here's a post on Compete's blog (by MiroKazakoff) called The Internet is Predicting Cell Phone Purchases that provides an interesting read:

Compete is fortunate to be able to talk to and observe millions of Internet users. We see millions of people buying things online, but we also see plenty of products and services that people research online and then head out to the store to touch and feel before they purchase. In fact, there are products where most people shop online before hitting the stores.

Cell phones are one of these clicks-to-bricks products.

Compete’s Wireless Practice has developed specific insights into how consumers use the Internet to research and purchase wireless devices, which models are receiving the highest consideration and why.
• Over 5 million shoppers conduct detailed online handset research each month
• The Internet is the most consistently used research channel and is more trusted than any source besides family and friends

• The most effective cell phone makers convert shoppers to buyers at twice the rate of the least effective ones

So what does all this info tell me? I don't know, I'm not that smart.

But I am smart enough to know that if over 5 million shoppers are doing online research each month for handsets, a blog just might be an effective tool to segue a portion of those shoppers in to a conversation about a "new job."

If they are interested in a new handset, just maybe they would be interested in hearing about a new job with the company that provides wireless service for the handset.

Just maybe.


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