Monday, July 17, 2006

Recruitment Advertising Will Eventually Hit the Mobile Market

This is part of the Blog Swap

Recruitment Advertising Will Eventually Hit the Mobile Market
by: Toby Dayton (Diggings)

In a recent report from the Center For Media Research, it was reported that according to PQ Media, spending on alternative media strategies surged 16.4% in the first half of 2006 to an estimated $53.37 billion compared with the same period of 2005. PQ Media estimates that spending on alternative media will accelerate in the second half of 2006, to a full year forecast of growth at 18.5% to $115.77 billion. Alternative marketing is expected to increase 17.6% for the year, fueled mainly by mobile and interactive marketing.

So as advertising across mobile devices continues to grow its share of total advertising, the question is to what extent these trends will impact the recruitment advertising industry. While recruitment advertising trends typically lag behind traditional marketing and advertising, there is little doubt that mobile advertising will eventually become a viable channel for employers to reach job candidates.

Equally as interesting is the fact that as features, functionality, and applications continue to evolve, mobile devices will become a practical tool for job seekers beyond their obvious function. What precise form these applications will take remains to be seen, but it’s a safe bet that sooner rather than later, companies will take advantage of the innovations that are occurring within the mobile industry.

Toby Dayton's blog "Diggings" is a blog about recruitment advertising, media, publising, HR, work, & technology, among other things.

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