Tim said a lot with regard to Gen X and Y, and how we as employers are failing in our efforts to attract them to our organizations. He said that Gen X'ers and Y'ers go to work to have a good time - they go to work for "the experience" and are concerned about "Fairness and Dignity."
As recruiters we tend to think that everybody is focused on money. Tim says that X'ers and Y'ers don't care about financial freedom. The freedom they are looking for is the "freedom of not working for a jerk."
Tim wrapped up with a slide that highlighted the four questions people (esp X'ers and Y'ers) are asking about you. Here's what they want to know:
- Friendliness (Are you friendly?)
- Relevance (Are you relevant? Do you have what I need?)
- Empathy (Do you care? Are you a powerless listener?)
- Realness (Are you real?)
Tim finished with this quote:
"Long after people forget what you did and said, they will remember how you made them feel."
I used the same quote (giving Tim credit of course) when I wrapped up my comments on the "Blogging Panel" at the Kennedy Conference. My point was this --- a blog can be the medium to allow one to reach their audience in a meaningful way. It can increase one's opportunity and personal capacity to create positive emotional experiences in others.
What does all that fluffy-sounding talk really mean? Sanders says, "Good things happen to people that make themselves emotionally attractive."
I'm just foolish enough to believe that a blog can used as a tool to help me make a connection with job seekers that I would otherwise never have the opportunity to meet. And long after they have forgotten what I said and did (in my blog), they will remember how I made them feel. Why? Because I was friendly - relevant - empathetic - real.