Seth Godin's not a recruiter. At least not in name. But understanding customers the way he does, he'd likely be successful if he chose this profession.
Here, Godin explains the importance of understanding (embracing) the lifetime value of a customer.
Makes me wonder about my lifetime value at Wright's Barber Shop in Plano, TX (where I've had my neck shaved for the past 14 years... : )
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