If you are a small business and you've never invested time or money in to searching social media to help manage your brand and reputation, then Lee Odden (Online Marketing Blog) is your friend (at least he should be).
Lee recently posted about 6 Social Search Engines to Start 2009 - check out his list, HERE. These social search tools can help small business jump-start their efforts at searching the social web while keeping costs to a minimum.
Do you exist? What are people saying about you? What are they not saying about you?
This is a quick and inexpensive way to find out.
Or, you can just ignore your reputation and brand and keep praying that people are saying nice things about you.