Monday, October 27, 2008
Cox Communications Embraces Wireless (again)
Todd Spangler (MultiChannel News) reports today that Cox Communications is going to give the wireless market another crack, teaming up with Sprint to get in the market "quickly."
Cox, however, will continue building their own 3G wireless network in hopes of a 2009 launch date.
Cox has spent a lot of money on spectrum ($500m), so it's no surprise they are going to continue down the wireless path. They're banking on the fact that their customers, 6.2 million strong, will
include wireless as part of the multi-service experience with Cox (64% already subscribe to multiple services).
Are Cox customers so "in love" with the Cox experience that they are willing to swap their current wireless provider for a bigger communications bundle?
We shall see.