Monday, February 12, 2007

Yahoo Stakes its Leadership on the Mobile Phone

I'm not sure an organization like Yahoo! can go wrong by staking it's leadership claim in the mobile sector.

There's...oh.....only a billion or so of us who expect to see this thing keep climbing. Who cares if people think the mobile advertising phenom isn't going to "catch" that quickly. Fact is, it will...and no matter how long it takes, apparently Yahoo's willing to stake their claim now.

So, on Sunday Yahoo said it has signed up top corporate advertisers to use its advertising system to run brand ads on mobile phones in 18 countries, marking a major diversification beyond computers.

The Internet media company has begun offering its brand advertising to reach mobile phone users across markets in Western Europe, South Asia and the Americas, capitalizing on its prowess in supplying Web advertising to computer users.

Yahoo said it has signed up major advertisers including Hilton's Embassy Suites, Infiniti, Intel, Nissan, Pepsi, Procter & Gamble Asia-Pacific and Singapore Airlines. They will be among the initial advertisers on Yahoo's mobile advertising system.

The Sunnyvale, Calif.-based company already offers online marketing services to a large majority of the top 100 U.S. advertisers. By expanding onto mobile phones, Yahoo aims to help corporate advertisers run coordinated campaigns that reach both computer and phone audiences, an official said.

"This is really about Yahoo staking out its leadership in the emerging space on the mobile phone,"
said Steve Boom, Yahoo senior vice-president for mobile and broadband.

source: CNET

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