Friday, February 09, 2007
CBS has created a new division, CBS Mobile, to expand its efforts in wireless technology.
Noting in a news release that the unit, to be headed by Cyriac Roeding, intends to "create new wireless opportunities beyond just those for cell phones," it said that it is currently working with CBS's billboard company on interactive Wi-Fi billboards.
The site looks pretty cool, and there's no surprise that Letterman gets front billing.
I'm just waiting on the interactive wi-fi billboard.