Wednesday, March 08, 2006
Restrooms and Bran Ads ... the perfect combo
Remember when IKEA started posting its job openings in handwritten ads scribbled on the walls of men's and women's restrooms? In four days, they received 60 applications - four or five times the normal newspaper ad response.
Well, now somebody else is stinkin' up the advertising arena with ads about...restrooms. The visual here is great. A bathroom stall with a door that is boarded-up and locked.
Leo Burnett Lisbon created the campaign for Kellogg's All-Bran Plus Cereal. The campaign is complete with promotion stickers showing the locked bathroom stall and text explaining the benefits of eating Kellogg's All-Bran cereal.
What else to do in the restroom while taking care of "business" except read. And, while passing...uh, time, you might as well make the connection with a locked door and the possibility of being blocked up (direct fiber-related pun).
Great job, LBL. The only thing you missed was the opportunity to insert a link at the bottom of the ad directing readers to the Kellogg's job site.
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