"On each gig, you must be marketing your worth, marketing Me Inc. You can go too far (think Dennis Kozlowski or Martha Stewart), but you constantly have to spin-doctor. If you don't, you have what I call 'engineer's mentality'--and I am an engineer by training. People with an engineer's mentality believe that truth and virtue will automatically be their own reward. That's a crock."
--Tom Peters, co-author, "In Search of Excellence"